LIC Merchant Login, Registration 2024 at

LIC Merchants are individuals or entities associated with the Life Insurance Corporation of India (LIC) who sell LIC insurance products. LIC, one of India’s oldest life insurance companies, offers a range of insurance products to individuals and businesses.

The role of LIC Merchants is crucial in distributing and selling LIC policies. They act as intermediaries between the insurance company and potential policyholders, assisting individuals in selecting insurance plans based on their specific needs and preferences. LIC Merchants may include agents, brokers, and other authorized representatives with licenses to sell LIC policies.

LIC Merchant

LIC Merchant is a platform that enables the sale of Life Insurance Corporation of India (LIC) policies. It serves as a hub for LIC agents, offering them a user interface to streamline their business operations and engage with prospective clients.

LIC Merchant proves to be a resource for LIC agents, empowering them to enhance their effectiveness and output. Moreover, it offers policyholders an avenue to manage their LIC policies effectively.

LIC Merchant Login and Registration 2024
LIC Merchant Login and Registration 2024

LIC Merchant Registration 2024

To sign up for LIC Merchant, you can follow these steps:

  1. Visit the official website of LIC at
  2. Look for the “Online Services” section. Click on the “Want to be an LIC Agent” link.
  3. On the page, you’ll find a “Register button. Just give it a click.
  4. Fill out the registration form with your information, such as name, address, contact details, and educational qualifications.
  5. Once you’ve completed the form, hit the “Submit” button to send your registration details.
  6. Keep an eye on your email inbox, as LIC will send you an activation email. Open that email. Click on the provided link to activate your account.
  7. After activating your account, use your registered email address and password to log in to the LIC Merchant Portal.

LIC Merchant Login

The LIC Merchant Login is a platform where authorized users can access their LIC Merchant account. It is a hub for LIC agents, offering them a user interface to handle their business operations efficiently and interact with potential customers.

To access to the LIC Merchant Login, follow these steps:

  1. Visit the LIC Merchant Portal at
  2. Enter the email address and password you used during registration into the fields.
  3. Click on the “Login” button to proceed.

Eligibility Criteria for LIC Merchant Login

To access LIC Merchant login, you need to fulfill the following requirements:

  • It would be best if you were of age, which means being at least 18 years old.
  • You should have completed your 10th Standard education from a recognized school board.
  • It is necessary to have a Permanent Account Number (PAN) issued by India’s Income Tax Department.
  • To successfully pass the Insurance Regulatory and Development Authority of India (IRDAI) exam, you must demonstrate your understanding of insurance products and regulations.
  • You must receive an appointment letter from LIC to proceed with your employment as an LIC Merchant. This letter serves as a confirmation of your position within the company.
  • To ensure you have the skills and knowledge to sell and manage LIC policies effectively, you must complete the training program provided by LIC. This program will equip you with the required expertise.
  • You must maintain a LIC Merchant account, as it grants you access to the LIC Merchant portal. Through this account, you can carry out tasks related to selling and managing LIC policies.

LIC Merchant Login Password Reset or Recover by Forgot Password

To reset your LIC Merchant password, you can follow these steps:

  1. Visit the LIC Merchant Portal website at
  2. Look for the “Forgot Password” link located below the login form and click on it.
  3. Enter your User ID, which you used during registration, in the provided field.
  4. Provide your registered email address in the designated field.
  5. Click on the “Mail New Password” button to proceed.
  6. Access your registered email account and find the email sent by LIC Merchant.
  7. Make a note of the password mentioned in that email.

How to Change LIC Merchant Account Login Password

To reset your password for your LIC Merchant account, please follow these instructions:

  1. Visit the login page of the LIC Merchant Portal by going to:
  2. Input your registered User ID and current password into their fields.
  3. Click on the “Login” button to proceed.
  4. Once logged in, click the “Change Password” link in the menu bar.
  5. Provide your password in the designated field on the page dedicated to changing your password.
  6. Set a password by entering it into the “New Password” field.
  7. Confirm your password by re-entering it into the “Confirm Password” field.
  8. To finalize and save your changes, click the “Reset” button.

How to Update Email ID at LIC Merchant Portal

To update your email ID in the LIC Merchant Portal, follow these steps:

  1. Visit the LIC Merchant Portal website by going to
  2. Enter your User ID and password into their fields, then click the “Login” button.
  3. Once successfully logged in, you will find a link labeled “Update Email ID To Get OTP” on the homepage. Click on this link.
  4. On the page, provide your User ID, password, and the new email address that you wish to use.
  5. Click on the “Update” button to submit your request.
  6. You will receive an OTP (One Time Password) at the provided email address.
  7. Return to the LIC Merchant Portal. Input the OTP you received into its designated field.
  8. Finally, click the “Verify” button to confirm your email address has been successfully updated.

Benefits of LIC Merchants Login Portal

LIC Merchant serves as an internet-based platform that simplifies the process of selling Life Insurance Corporation of India (LIC) policies. It offers LIC agents an interface to manage their business and establish connections with clients efficiently. Let’s explore some advantages of utilizing LIC Merchant:

  • Convenience
  • Efficiency
  • Productivity
  • Customer satisfaction
  • Access to a wide range of LIC products and services
  • Competitive commission rates
  • Marketing and sales support
  • Training and development opportunities

Services Available on the LIC Merchant Portal

The LIC Merchant Portal offers the following services:

  • New Business Payment
  • Premium Payment
  • Policy Status Enquiry
  • Loan Against Policy
  • Surrender Request
  • Maturity Claim Request
  • Death Claim Request
  • LIC Policy Details
  • LIC Agent Details
  • LIC Branch Details

How to Register for LIC Merchant?

To get started with the registration process, you will need to meet the eligibility criteria. Follow these steps:

  1. Go to the LIC website at
  2. Click on the “Want to be an LIC Agent” link.
  3. Complete the registration form.
  4. Submit the form.
  5. You will receive an activation email, so wait for it.
  6. Once you receive the email, log in to the LIC Merchant Portal.
  7. From there, you can begin making payments.

Who is an LIC Merchant?

An LIC Merchant refers to a person or organization granted authorization by the Life Insurance Corporation of India (LIC) to market and sell their insurance products. Merchants may include agents, brokers, and other authorized representatives.

What types of insurance products do LIC Merchants sell?

LIC Merchants offers a range of life insurance products provided by LIC, such as term plans, endowment plans, whole life plans, and other specialized insurance policies.

How can I find an LIC Merchant?

You can find LIC Merchants by visiting LIC’s website, contacting their offices, or contacting LIC customer service. Additionally, many Merchants work independently. Have affiliations with insurance agencies.

What qualifications and training do LIC Merchants have?

LIC Merchants undergo training and certification procedures to gain the required understanding and expertise in insurance products, sales, and regulations. They might possess licenses sanctioned by bodies.

How do LIC Merchants earn money?

Merchants who work for LIC receive commissions and incentives based on the insurance policies they sell. The commission structure can vary depending on the type and duration of the sale of the policy.

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